That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” (Steve Jobs, 1998)

Steve Jobs changed the world.  He understood how to deliver a great event.  Give people simple style.  Give them a new design.  Give them what they want—an experience.  And he did that with the release of iTunes, iPod, iPad and more.  Steve Jobs simply thought differently.